Jo Fairley became Britain's youngest-ever magazine editor, at the age of 23, and spent her twenties editing Look Now, then the iconic fashion magazine Honey. She then went on to found the pioneering organic and Fairtrade chocolate company Green & Black's with her husband, Craig Sams, building it into a global ethical brand. She has gone on to create several serial ventures, two in her home town of Hastings – Judges Bakery (a one-stop organic and natural food store) and The Wellington Centre (a nine-room boutique wellbeing centre), as well as two online ventures, perfumesociety.org and beautybible.com. She is author of 25 books including Sweet Dreams: The Story of Green & Black's.

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