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News > Alumni News > Allanian fashion designer launches debut collection in London

Allanian fashion designer launches debut collection in London

28 Jun 2022
United Kingdom
Alumni News
Fashion designer Genevieve Devine at work
Fashion designer Genevieve Devine at work

FASHION designer and Allanian Genevieve Devine - who describes her hand-worked garments as ‘objets d’art’ - has presented her debut collection to leading industry professionals at an exclusive underground launch event in Soho.

The slow fashion advocate, whose designs have graced the pages of some of the most iconic magazines, unveiled her Pearl Biter collection to photographers, editors, buyers and agents in the bohemian setting of Below Stone Nest, in London

Genevieve, who hails from Chatton, in Northumberland and left Dame Allan’s Schools in 2011 with A Levels in Art, Philosophy, Ethics and Psychology, intends to return to the region later this month to have her work photographed for the collection’s lookbook.

Speaking after her launch event, the now London-based designer said: “It’s been really exciting to showcase my work in such a hauntingly-beautiful, intimate setting; it was the perfect backdrop to my garments that toe the line between fashion pieces and objets d’art. 

“It’s my debut collection under the Genevieve Devine brand and it explores a subversive and sensually messy take on femininity, making use of discarded clothes that retain secrets and stories; repurposing fabrics and beautiful objects.”

Genevieve, a Central Saint Martins MA graduate, developed a love of fashion and design at just three years old, and learnt to wind the spool on a sewing machine in the art studio at Dame Allan’s.

“School is where my talents were nurtured,” she said. “I was given so many opportunities in ways to be creative, which is hugely important as a child.”

She went on to take an Art and Design Foundation Diploma, at Newcastle College, and study Fashion Design at Northumbria University, where she won a scholarship prize at Graduate Fashion Week and designed a nine-piece collection for TU. 

The 28-year-old, who creates sustainable, handmade garments typically from recycled or eco-friendly materials, said: “My heart will always be in the North-East, that’s why I’m returning to Newcastle to shoot my lookbook for the collection. 

“I owe so much to those who encouraged my creativity and inspired me in childhood, and I’m incredibly grateful for the start I was given by my art teachers at Dame Allan’s Schools, who allowed me to experiment, and challenged me creatively.”

The Schools are undergoing a multi million pound development to create a modern exhibition space, new science laboratories and 16 state-of-the-art classrooms. Principal Will Scott said: “Genevieve is a fantastic example of the many gifted individuals who thrive in our art department, then go on to hone those skills and carve a career from their talents. 

“We are heavily investing in our art department, as well as in science, mathematics and languages. Our new building will enable the departments to work collaboratively and for our outstanding art department to showcase pupils’ work within a centrally located art exhibition space, for everyone to enjoy.”  

Genevieve has had pieces from her Smoke and Mirrors collection – created as part of her MA work - appear in editions of British and Italian Vogue, Metal, and More or Less magazines, as well as the Autumn / Winter edition of culture, arts and fashion book Document Journal. Critically acclaimed singer-songwriter Dua Lipa wore a feminine slip designed by Genevieve in a shoot for Vanity Fair magazine last year. 

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