An international speaker, bestselling author and co- host of The High Performance Podcast, Professor Damian Hughes combines his practical and academic background with sport, organisational development and change psychology to help organisations, including a wide range of international and national sporting teams, create a high performing culture.

He will cover what it is that makes particular ideas and stories stick in our minds. He shows how reframing our understanding from ‘how clever are you?’ to instead asking, ‘how are you clever?’ can have radical effects on the everyday language we use. He will demonstrate how directors convince movie executives to invest large sums of money in a project based on one simple line of information. By showing how we can use strategies like the ‘The Curse of Knowledge’, the ‘Velcro Theory of Memory’ and ‘Curiosity gaps’ we can all adopt simple ideas to make sure that we can lead our teams and colleagues to deliver consistently high performance.

Tickets must be booked in advance.